Shit, here comes Britney Spears. The final boss of unpleasant and unnecessary context, forever wielding the present tense10 like a flamethrower. Is it really a good idea to reapproach Britney’s culture-throttling 1998 debut single “… Baby One More Time” with total naïvete? (No.) Can we really make ourselves forget everything this song did to her, and did to many of our brains? (Also no.)

