If logic carried the day, we would always act in our self-interest. Do the right thing. And flawlessly execute our plans. But that is not the nature of the human animal. Instead, we act based upon our often irrational emotional reactions to people, places, and things. In response to an identity formed by past experiences and stories we tell ourselves about who we are, what we are capable of and not capable of, most of which is pure illusion. And all too often, this leads us in a direction we don’t want to go. Failing
