Risk All investment evaluations should begin by measuring risk, especially reputational. Incorporate an appropriate margin of safety. Avoid dealing with people of questionable character. Insist upon proper compensation for risk assumed. Always beware of inflation and interest rate exposures. Avoid big mistakes; shun permanent capital loss. Independence “Only in fairy tales are emperors told they are naked.” Objectivity and rationality require independence of thought. Remember that just because other people agree or disagree with you doesn’t make you right or wrong—the only thing that matters
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