Extreme success is likely to be caused by some combination of the following factors: Extreme maximization or minimization of one or two variables. Example, Costco or our furniture and appliance store. Adding success factors so that a bigger combination drives success, often in nonlinear fashion, as one is reminded by the concept of breakpoint and the concept of critical mass in physics. Often, results are not linear. You get a little bit more mass and you get a lollapalooza result. And, of course, I’ve been searching for lollapalooza results all my life, so I’m very interested in models that
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