And as neuroscience writer Jonah Lehrer points out in How We Decide, “Confidence is comforting. The lure of certainty is built into the brain at a very basic level.”2 In fact, it’s a big part of our sense of well-being. That is why, when questions arise that challenge our beliefs about, well, anything, we tend get a little cranky. Or as social psychologist Timothy D. Wilson says, “People are masterful spin doctors, rationalizers, and justifiers of threatening information and go to great lengths to maintain a sense of well-being.”3 We don’t like change, and we don’t like conflict, either. So
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