Brother William

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with which our subconscious brain rips through data. It’s a biological imperative: we are always on the hunt for meaning—not in the metaphysical “What is the true nature of reality?” sense but in the far more primal, very specific sense of: Joe left without his usual morning coffee; I wonder why? Betty is always on time; how come she’s half an hour late? That annoying dog next door barks its head off every morning; why is it so quiet today?
Wired for Story: The Writer's Guide to Using Brain Science to Hook Readers from the Very First Sentence
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