Brother William

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Put plainly, it tells them what the story is about. As literary scholar Brian Boyd so aptly points out, a story with no point of reference leaves the reader with no way of determining what information matters: is it “the color of people’s eyes or their socks? The shape of their noses or their shoes? The number of syllables in their name?”
Wired for Story: The Writer's Guide to Using Brain Science to Hook Readers from the Very First Sentence
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