Writing what you actually know, however, is a dangerous game given our natural propensity to tacitly assume that others have the same knowledge and beliefs that we do.15 This tendency drives what communication scholars Chip and Dan Heath have dubbed “the Curse of Knowledge.” They explain, “Once we know something, we find it hard to imagine what it was like not to know it. Our knowledge has ‘cursed’ us. And it becomes difficult for us to share our knowledge with others, because we can’t readily re-create our listeners’ state of mind.”
Fascinating
