1. As we’ll explore in chapter 10, the brain is wired to hunt for meaningful patterns in everything, the better to predict what will happen next based on the repetition or the alteration of the pattern (which means, first and foremost, that there need to be meaningful patterns for the reader to find).8 2. We run the scenario on the page through our own personal experience of similar events, whether real or imagined, to see whether it’s believable (which gives us the ability to infer more information than is on the page—or go mad when there isn’t enough information for us to infer anything at
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