Donnie Berkholz

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Most of us have been conditioned to associate highly processed foods that are high in sugar as a “reward.” This situation is commonly referred to as the displaced reward-punishment syndrome. Behavior like this is reinforced at an early age with our parents stating, “If you eat your broccoli, you can have a piece of cake.” From these early interactions, an idea is created that the healthy choice is a punishment and the unhealthy choice is a reward.
Sugarless: A 7-Step Plan to Uncover Hidden Sugars, Curb Your Cravings, and Conquer Your Addiction
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