Gordon Moore has said that Noyce’s decision to lower prices to stimulate demand so that the production volumes could grow and the cost of production be decreased accordingly was as important an “invention” for the industry as the integrated circuit itself. “It established a new technology for the semiconductor industry [that holds true] to today,” he explained. “Whenever there’s a problem, you lower the price. That was as revolutionary a concept to people within Fairchild as it was to the customers.”32
