This probably comes back to the good old ‘natural fallacy’: things that seem more grounded in ‘natural’ properties must be better for us, where natural equals good, and unnatural equals bad. We’re sceptical of synthetic stuff that comes out of a factory. It’s easy to mock this ‘natural is best’ type of thinking. In the past I’d brand it as ‘unscientific’ because it is unscientific. But ridicule has never been an effective way to drive change, and it’d make me a hypocrite because I haven’t totally rid myself of these feelings either. I still get the instinctual pull towards ‘natural’ solutions.
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