This is similar to the concept of ‘offshoring emissions’ from the last chapter. Studies have looked at how much deforestation could be attributed to the foods a country imports.38 This analysis is difficult to do without closely tracking foods throughout the supply chain (which companies should be doing much more of). But the data we do have is surprising. It suggests that most of the world’s deforestation is driven by demand in domestic markets. Around 71% of it. Beef – again – is the biggest culprit here since it’s often consumed close to home. Much more soy, palm, cocoa and coffee are
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