So, once again the biggest thing we can do is to eat less meat and dairy. If we want to really change things at scale we need lots of people to get on board. We would cut emissions, land use and water use by much more if half the population went meat-free two days a week than we would from increasing veganism by a few per cent. Most people aren’t going to change if they’re offered an all-or-nothing alternative. One of the worst ways to get someone to reduce their meat consumption is to tell them to go vegan. It just doesn’t work. We need to make it simple and enjoyable for people to cut back a
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