Third, and perhaps most importantly, our impending doom leaves us feeling paralysed. If we’re already screwed, then what’s the point in trying? Far from making us more effective in driving change, it robs us of any motivation to do so. I recognise this from my own dark period when I nearly walked away from the field entirely. I can assure you that after reframing how I saw the world, I have had a much, much bigger impact on changing things. When it comes down to it, doomsday attitudes are often no better than denial.