Are there things that individuals – beyond walking, cycling, using public transport and electric cars – should be doing more of? The first obvious one is speaking up. Demanding clean air so that governments make it a priority. At the beginning of the chapter, we saw the power of speaking up in Beijing. The Chinese government took note and was forced into action. We already have most of the tools and knowledge we need to reduce air pollution. What’s missing is money on the table and the political will to act. That’s something we can influence.