Dr. Sasha Costanza-Chock sent me a video message while at the local CVS. Holding up a Cosmopolitan magazine, they shouted excitedly, “Look what we found!” In addition to running print campaigns with Vogue, Olay also ran ads in many major beauty magazines including not just Cosmopolitan but also Allure and Harper’s Bazaar. This was phase one, and it was now time for phase two of #DecodeTheBias, which would include TV commercials, a satellite media tour, and a segment on Good Morning America on ABC. The kid who wasn’t allowed to watch commercials was now starring in one. The door to reaching a
...more
