What do you believe Spider-Man is worth?” Arad asked. “If you had the right to get Spider-Man forever and ever, I think Spider-Man alone is a billion-dollar entity. It will make numerous amounts of movies, endless licenses, television shows. In spite of bankruptcy, it’s always a great license. You know the way little kids learn about Spider-Man? From their pajamas! It was always the leading pajamas. Spider-Man works for all ages, all countries, everywhere around the world. It’s maybe the best-known intellectual property character, on a worldwide basis.” (As it turned out, Arad was
...more
