the movies inadvertently implied something he called “Fury’s Big Week”: the action of The Incredible Hulk, Iron Man 2, and Thor all overlapped during one frantic week for Nick Fury and S.H.I.E.L.D. Winderbaum also established the “zero point” for the Marvel timeline: Tony Stark’s public declaration that he was Iron Man. Just as Star Wars fans and creators mark events as being before or after the Battle of Yavin (the climax of the first Star Wars movie, when Luke Skywalker blows up the Death Star), Marvel Studios kept its calendar by the time elapsed before or after Tony’s admission.
