They agreed that Marvel would regain the film rights to the Hulk character, but Universal Studios would distribute any films in the Hulk franchise. That meant that the Hulk could make a cameo or participate in a team-up without the involvement of Universal, so long as the Hulk’s name wasn’t in the title of the movie. This turned out to be a crucial point of negotiation on Maisel’s part: Universal had no idea of how much use Marvel could get out of the Hulk without the character headlining his own movies. The details of this contract would shape the MCU: this deal is the primary reason the Hulk
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