the earliest stages of preproduction, he walked into his shabby new Marvel Studios office and wrote one word on a whiteboard: PLAUSIBILITY. He was making a movie about a man who could fly, but he wanted to keep the story as earthbound as possible. Hundreds of ideas about the film came and went on that whiteboard, but that one word, plausibility, always stayed. (Favreau was echoing the sign over the door to Richard Donner’s office—VERISIMILITUDE—but at least chose a synonym that was easier for Feige to pronounce.)
