Marvel saturated the planet with Age of Ultron merchandise, the only Black Widow action figure on sale was part of a large Lego set. The only clothing item the Widow appeared on was a men’s T-shirt. She was, however, featured on a tote bag. Soon #WheresNatasha started trending on social media, often accompanied by photos of toy aisles filled with merchandise from Marvel’s billion-dollar Avengers franchise, always lacking the Black Widow. Four days before the release of Age of Ultron, Mark Ruffalo joined the cause, tweeting, “@Marvel we need more #BlackWidow merchandise for my daughters and
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