Judging that Fox Entertainment wouldn’t survive the transition to streaming, Rupert Murdoch sold his studio (and assets such as its film library) in 2018. After a bidding war with the cable company Comcast, Disney acquired 20th Century Fox for $71 billion—a crucial acquisition that bolstered its content just before it launched Disney Plus. The Fox acquisition came with some significant assets, notably the rights to the X-Men and the Fantastic Four, which had been held by Fox for many years. The teams would finally return to Marvel Studios, giving Feige the opportunity to reboot both
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