A movie that seemed like a guaranteed smash almost fell apart, threatening not just the box office receipts of one summer movie, but the fate of a studio attempting to establish itself. The Incredible Hulk, starring Edward Norton and released in the summer of 2008, remains one of Marvel’s least-loved projects. It’s the movie that newcomers to the MCU are encouraged to skip. But it also taught Marvel Studios a valuable early lesson about the limits of collaboration. Put another way, Marvel learned that top-down authority and creativity are not necessarily in conflict with each other. Marvel
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