The more I looked at doppelgangers and the messages they carry, both personally and politically, the more relevant that knowledge seemed to our prospects of becoming the kinds of people capable of getting off our treacherous path. The self as perfected brand, the self as digital avatar, the self as data mine, the self as idealized body, the self as racist and anti-Semitic projection, the child as mirror of the self, the self as eternal victim. These doubles share one thing in common: all are ways of not seeing. Not seeing ourselves clearly (because we are so busy performing an idealized
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