But she was far more ambivalent about the impulse to attach identity signifiers to our beings, to brand ourselves as a this, or a that. In her landmark 1984 book, Feminist Theory: From Margin to Center, hooks cautioned readers to “avoid using the phrase ‘I am a feminist’” and opt instead for “I advocate feminism,” explaining that unlike the “I am” label, which triggers the listener’s prior beliefs about what and who is a feminist, the latter is far more likely to begin a conversation about what concrete changes feminism is trying to achieve and “does not engage us in the either/or dualistic
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