“When a human being becomes a set of data on a website like Facebook, he or she is reduced. Everything shrinks. Individual character. Friendships. Language. Sensibility. In a way it’s a transcendent experience: we lose our bodies, our messy feelings, our desires, our fears.” But we aren’t transcending to something higher, just less ourselves. And a flattened, reduced version of ourselves is easier to confuse with a flattened, reduced version of someone else.