Dr. Michelle Cohen, a family physician and assistant professor in the Department of Family Medicine at Queen’s University, has tracked the often insidious role of pseudoscientific women’s wellness influencers in the Covid era. While recognizing the real failures of her profession, she argues that these influencers are exploiting “medicine’s sexism to create a new and gendered market for snake oil”—instead of trying to fix the system, they profit from its abandonments. “The wellness industry isn’t pushing for more and better science into women’s health—it wants instead to create a secondary
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