I looked for a current definition of “brand dilution” on a popular marketing website and found that there are three main causes for this kind of damage: “Stretching Capacity Too Thin” (like a restaurant franchising so quickly it loses control over quality). “Introducing Unrelated Services or Products” (like that time Colgate got into frozen dinners, only to discover people didn’t want their beef lasagna from the same people who make their toothpaste). “Losing Control of the Brand” (like, oh, I don’t know, having the words and actions of a serially deplatformed conspiracy monger attributed to
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