In many ways, the most successful influencers in the wellness and fitness worlds—the people who make fortunes from selling idealized versions of themselves and the idea that you, too, can attain nirvana through a project of perpetual self-improvement—are a perfect fit with far-right economic libertarians and anarcho-capitalists, who also fetishize the individual as the only relevant social actor. In neither worldview is there any mention of collective solutions or structural changes that would make a healthy life possible for all.
