Doppelganger: a Trip into the Mirror World
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Read between February 5 - March 1, 2025
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culture. A culture crowded with various forms of doubling, in which all of us who maintain a persona or avatar online create our own doppelgangers—virtual versions of ourselves that represent us to others. A culture in which many of us have come to think of ourselves as personal brands, forging a partitioned identity that is both us and not us, a doppelganger we perform ceaselessly
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Calm is not a replacement for righteous rage or fury at injustice, both of which are powerful drivers for necessary change. But calm is the precondition for focus, for the capacity to prioritize. If shock induced a loss of identity, then calm is the condition under which we return to ourselves.
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The accelerated need for growth has made our economic lives more precarious, leading to the drive to brand and commodify our identities, to optimize our selves, our
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bodies, and our kids.
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Wolf claims that Covid health measures convinced her to believe in the existence of a satanic evil. It’s unfortunate that it didn’t persuade her to lose some of her faith in capitalism.
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We were not, and never were, self-made. We are made, and unmade, by one another.