“Are you sure?” Jasper asks. “Because I just really feel like I see ‘rape’ much more frequently.” “I am,” I say. “Epicurious, Bon Appétit, Food52—they all use ‘rabe.’ Honestly, I was surprised myself by the strength of the consensus.” That’s a lie. I wasn’t remotely surprised that all those sites picked the non-sex-crime spelling. I’m just trying to give him a graceful way not to die on this hill. But he doesn’t want my grace. “Well, I can see you’ve done your homework,” he says. “I’m just concerned that customers will be confused. In the name of Customer Obsession and Ownership, I have to say
...more
