To be successful in selling -- and remember that each of us succeeds to the extent of his ability to sale -- selling our families on our ideas, selling education in schools, selling our children on the advantages of living the good and honest life, selling our associates and employees on the importance of being exceptional people, to, of course, to the profession of selling itself. But to be successful in selling our way to the good life, we must be willing to pay the price. Now what is that price? Well, it’s many things. First, it’s understanding emotionally, as well as intelligently, that we
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