Brad L. makes the point that there’s no such thing as “quality versus quantity” when it comes to the time and energy you put into making connections. “Quality versus quantity is a false dichotomy when it comes to time spent building relationships,” he argues. If you are genuine and intentional, any amount of connecting counts. “Spending time with people builds trust and credibility, which leads to relational capital, which can be spent when it matters most. If you actually care about people, this will come naturally,” he says.