He also has a great set of ground rules for asking and getting feedback. Adrian S.’s rules of feedback engagement: You must be willing to risk looking insecure. Make it clear why you’re asking. For example, “Asking for feedback like this is how I operate. I’m not unsure of myself; I just want to see what you see.” Let people know they have your permission to give feedback and assure them you won’t become defensive. Make sure your feedback givers know you won’t always be acting on their advice. But at least occasionally, adjust based on their input.