CASE STUDY: THE ANTICIPATOR UNICORN During a sabbatical that took him from India to Hawaii, the story goes, Marc Benioff had an epiphany: Why couldn’t business software be as user friendly as Amazon.com? Benioff, who since his childhood had been fascinated with technology and its future, had a hunch that a business management system that “lived” completely online and required minimal up-front costs could replace the decades-old model of software that had to be installed, updated, and managed with costly hardware. He was right. Salesforce requires nothing of the user beyond internet access.
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