You Are A Writer (So Start Acting Like One)

by Jeff Goins

As a communicator, your voice matters. More than you realize. We (your audience) are relying on you for your insight and profundity. We need you to poke and prod, not merely pander.

No, you have to be intentional. Every successful communicator has three important tools, in some form or another: A platform to share your writing. A brand to build trust with readers. Channels of connection to distribute your art.

Your platform is your home base. It’s the place where new people can meet you. It’s the place where you earn their trust and permission. It’s where your loyal readers know they can find you week after week.

There are three important steps to building any platform: Get experience. Demonstrate competence. Generate buzz.

When I first started seeking out patrons, I was hesitant to start networking with other people who could help me. It felt sleazy. I didn’t like the idea of promoting myself. Instead, I did what I knew: I offered to interview people I wanted to connect with. I would reach out on Twitter, Facebook, or via email, and ask someone to coffee. Then, I’d interview them. Afterwards, I would publish the article and let the person know. This was my excuse to follow up. With many of the relationships, I just continued to stay in touch.