Phares Kariuki

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Conflict avoidance often leads founders to make easy short-term decisions; they succumb to the temptation to sidestep or postpone acknowledging—not to mention resolving—these dilemmas, especially if coming to a decision would require difficult conversations about what could go wrong.
The Founder's Dilemmas: Anticipating and Avoiding the Pitfalls That Can Sink a Startup
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