Horror for Newbies

Leonidas Menendez
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The Founder's Dilemmas: Anticipating and Avoiding the Pitfalls That Can Sink a Startup, by Noam Wasserman

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Despite the popular conception of entrepreneurs as risk takers, risk aversion does not seem to affect the decision to become an entrepreneur.
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The Founder's Dilemmas: Anticipating and Avoiding the Pitfalls That Can Sink a Startup
The Founder's Dilemmas: Anticipating and Avoiding the Pitfalls That Can Sink a Startup
by Noam Wasserman
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