The Founder's Dilemmas: Anticipating and Avoiding the Pitfalls That Can Sink a Startup
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Founding a startup is akin to a wedding, a declaration of mutual devotion.
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On average, founders had worked for 14.0 years before making the leap, but with a large standard of deviation of 9.8 years.
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Despite the popular conception of entrepreneurs as risk takers, risk aversion does not seem to affect the decision to become an entrepreneur.
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“Prioritization is even more important [in a startup] than in a stable business,”
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“I realized that I needed people to not only prioritize what to do, I needed them to create not-to-do lists.
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Working as an employee for a long time can decrease not only a person’s willingness to become a founder but also his or her fitness to do so. As
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Market potential: Are customers willing to pay for such a product or service? How big is the market? Is it growing?