Lindsay Padilla

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For founders—and for researchers!—past contributions are usually easier to assess than future contributions, cash contributions are easier to assess than contributions to honing the idea, and skills are usually easier to assess than commitment and motivation, but teams should seek mechanisms that enable them to discuss and balance this wide variety of factors.
The Founder's Dilemmas: Anticipating and Avoiding the Pitfalls That Can Sink a Startup
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