When I talk to my clients, the challenge is this: How do you do things that haven’t been done before, where you have to rethink or think anew, or break set in a fundamental way. It’s not incremental improvement anymore. That just won’t cut it. The markets are changing too fast, the environments are changing too fast . . . You have to spend the time to ask the next question. There is something about understanding what the right questions are, and there is something about asking the nonlinear, counterintuitive question. These are the ones that take you to the next level.
