On average, Hollywood produces five hundred films per year and reaches a worldwide audience of 2.6 billion. If the average length of those films is two hours, then Hollywood produces one thousand hours of content per year. YouTube users, on the other hand, upload forty-eight hours’ worth of videos every minute. This means, every twenty-one minutes, YouTube provides more novel entertainment than Hollywood does in twelve months. And the YouTube audience? In 2009 it received 129 million views a day, so in twenty-one days, the site reached more people than Hollywood does in a year.