First, the methodology required to open these markets is based on cocreating products with the BOP consumer. Second, the products and services being commodified—soaps, clothes, home-building supplies, solar energy, microscopes, prosthetic limbs, heart surgery, eye surgery, neonatal baby care, cell phones, bank accounts, pumps, and irrigation systems, to name only the more famous success stories—may seem a random lot, but they share exactly what’s needed to move massive numbers of people up the abundance pyramid.
