“Because green technologies are frequently ‘disruptive’ in character (that is, they threaten incumbents in existing markets), the BOP may be the most appropriate socioeconomic segment upon which to focus initial commercialization attention . . . If such a strategy were widely embraced, the developing economies of the world become the breeding ground for tomorrow’s sustainable industries and companies, with the benefits—both economic and environmental—ultimately ‘trickling up’ to the wealthy at the top of the pyramid.”
