Abundance: The Future is Better Than You Think

by Peter H. Diamandis

There are four major motivators that drive innovation. The first, and weakest of the bunch, is curiosity: the desire to find out why, to open the black box, to see around the next bend. Curiosity is a powerful jones. It fuels much of science, but it’s nothing compared to fear, our next motivator. Extraordinary fear enables extraordinary risk-taking. John F. Kennedy’s Apollo program was executed at significant peril and tremendous expense in response to the early Soviet space successes. (You can ballpark the ratio of fear to curiosity as a driver for human innovation: it’s the ratio of the defense budget to the science budget, which in 2011 was roughly $700 billion compared to $30 billion.) The desire to create wealth is the next major motivator, best exemplified by the venture capital industry’s backing of ten ideas, expecting nine to fail and hoping for one grand-slam winner. The fourth and final motivator is the desire for significance: the need for one’s life to matter, the need to make a difference in the world.