A rural peasant woman in modern Malawi spends 35 percent of her time farming food, 33 percent cooking and cleaning, 17 percent fetching clean drinking water, and 5 percent collecting firewood. This leaves only 10 percent of her day for anything else, including finding the gainful employment needed to pull her off this treadmill. Because of all of this, Ridley feels that the best definition of prosperity is simply “saved time.” “Forget dollars, cowrie shells, or gold,” he says. “The true measure of something’s worth is the hours it takes to acquire it.”
