Each of us has an internal “line of credibility.” When we hear of an idea that is introduced below this line, we dismiss it out of hand. If the teenager next door declares his intent to fly to Mars, you smirk and move on. We also have an internal line of supercredibility. Should it be announced that Jeff Bezos, Elon Musk, and Larry Page have committed to fund a private mission to Mars, “When is it going to land?” becomes a much more reasonable question. When we hear an idea presented above the supercredible line, we immediately give it credence and use it to anchor future actions.
