The benefits of incentive prizes don’t stop here. Because of the competitive framework, people’s appetite for risk increases, which—as we’ll explore in depth a little later—further drives innovation. Since many of these competitions require significant capital to field a team (in other words: no bucks, no Buck Rogers), it’s fortunate that the sporting atmosphere lures legacy-craving wealthy benefactors and corporations looking to distinguish themselves in a media-cluttered environment. Finally, competitions inspire hundreds of different technical approaches, which means that they don’t just
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