The time limit of a prize competition serves as another liberating constraint. In the pressure cooker of a race, with an ever-looming deadline, teams must quickly come to terms with the fact that “the same old way” won’t work. So they’re forced to try something new, pick a path, right or wrong, and see what happens. Most teams fail, but with dozens or hundreds competing, does it really matter? If one team succeeds, within the constraints, they’ve created a true breakthrough. Having a clear, bold target for the competition is the next important restriction. After Venter sequenced the human
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